Introduction to Our Communications Playbook

Brand assets, content channels, process, and the language & tone we use for communication.

Welcome to the Wednesday communications handbook. Please use this book as a guide while writing for Wednesday.

This book contains brand assets, content, and details on the language & tone to use. It serves as a checklist and ensures that our content is consistent across all channels and posts.

This book has two parts:

1. Content

2. Growth

Good content is a differentiator. However, it's also important to get enough eyeballs on that content.

Our Goal

All content we publish should aim to:

• Educate: Educate readers about how we work, what we do, and how we do it.

• Attract: Future colleagues and customers.