Overview

Old media was print, television, advertising, and PR. You paid to interrupt people, or you placed a story and hoped. That world is gone. We reach our buyers on the channels they already use, and we earn their attention by teaching them something.

Everything we publish is educative. The best firms write for their buyers by telling them where to look, why it matters, and what to do about it. We write the same way, for the people who build and run software companies: founders, and the heads of product, engineering and customer success.

Our subject is always the same: what we learn inside our clients' customers. How products get deployed, how they get adopted, and how to build them well.

In this section

• How we publish, what every piece teaches and what is expected of everyone.
• Directory, every channel we publish on.