# Our Services

Through experience and failure, by observing and driving growth for various products, we’ve created battle-tested frameworks and processes tailored to different stages of product development. These theoretical models and real-world solutions are forged together, forming the base of our four core service lines. 

While following these practices is important, it is equally important, if not more, to question the purpose of each activity and understand how it ties into the larger goal. 

In a nutshell

[***Catalyse***](https://playbook.wednesday.is/what-we-do/our-services/catalyse-for-companies-looking-for-staff-augmentation-services): Work with conventions laid down by the customer to increase product development velocity.

[***Launch***](https://playbook.wednesday.is/what-we-do/our-services/launch-startups-and-early-stage-companies)*:*  Work with the customer to hit PMF

[***Control***](https://playbook.wednesday.is/what-we-do/our-services/control-fast-paced-tight-deadline-projects-with-moonshot-roi-potential): Work with enterprises on fast-paced tight-deadline projects with moonshot ROI.

[***Amplify***:](https://playbook.wednesday.is/what-we-do/our-services/amplify-scaleups-and-hyper-growth-companies) Work with a post-PMF customer (could be a previous Launch customer) and help them scale sustainably and profitably.

### Service Matrix

<table><thead><tr><th width="279">Activities</th><th align="center">Catalyse</th><th align="center">Launch</th><th align="center">Control</th><th align="center">Amplify</th></tr></thead><tbody><tr><td>Development, Automated tests</td><td align="center">X</td><td align="center">X</td><td align="center">X</td><td align="center">X</td></tr><tr><td>Landscape Context</td><td align="center"></td><td align="center">X</td><td align="center">X</td><td align="center">X</td></tr><tr><td>Product Arch &#x26; Set up</td><td align="center"></td><td align="center">X</td><td align="center">X</td><td align="center">X</td></tr><tr><td>Agile Ceremonies</td><td align="center"></td><td align="center">X</td><td align="center">X</td><td align="center">X</td></tr><tr><td>Documentation &#x26; Reporting</td><td align="center"></td><td align="center">X</td><td align="center">X</td><td align="center">X</td></tr><tr><td>App Modernisation</td><td align="center"></td><td align="center"></td><td align="center">X</td><td align="center">X</td></tr><tr><td>Audits</td><td align="center"></td><td align="center"></td><td align="center">X</td><td align="center">X</td></tr><tr><td>Systematise</td><td align="center"></td><td align="center"></td><td align="center"></td><td align="center">X</td></tr><tr><td>Intelligence &#x26; PLG</td><td align="center"></td><td align="center"></td><td align="center"></td><td align="center">X</td></tr></tbody></table>