How we publish

What every piece teaches

Whatever the format, every piece does three things:

1. Where to pay attention. The problem worth picking, and our firm view on why it is the one that matters.
2. Why it matters. What is at stake for a firm that ignores it, and why now.
3. How to solve it. The shape of the solution, and how to drive the change inside a company like theirs.

What is expected of you

Communicating is part of the work here, not a task we hand to a marketing team. Everyone publishes at least one piece a month, in whatever format fits what you have to say: a long-form or short-form post, a video, a podcast, a newsletter edition, or a proof of concept you can demo.

What changes with seniority is the responsibility, not the cadence. (See The Forward Deployment Handbook.)

• At every level, you produce your piece.
• At the Lead and Principal levels, you also review what others publish and guide them, so the quality of what we put out holds.

Every channel we publish on is listed in the directory.