Introduction to Our Communications Playbook

Brand assets, content channels, process, and the language & tone we use for communication.
Welcome to the Wednesday communications handbook. Please use this book as a guide while writing for Wednesday.
This book contains brand assets, content, and details on the language & tone to use. It serves as a checklist and ensures that our content is consistent across all channels and posts.
This book has two parts:
  1. 1.
  2. 2.
Good content is a differentiator. However, it's also important to get enough eyeballs on that content.

Our Goal

All content we publish should aim to:
  • Educate: Educate readers about how we work, what we do, and how we do it.
  • Attract: Future colleagues and customers.