Introduction to Our Communications Playbook
Brand assets, content channels, process, and the language & tone we use for communication.
Welcome to the Wednesday communications handbook. Please use this book as a guide while writing for Wednesday.
This book contains brand assets, content, and details on the language & tone to use. It serves as a checklist and ensures that our content is consistent across all channels and posts.
This book has two parts:
Good content is a differentiator. However, it's also important to get enough eyeballs on that content.
All content we publish should aim to:
- Educate: Educate readers about how we work, what we do, and how we do it.
- Attract: Future colleagues and customers.