Introduction

Welcome to the Wednesday communications handbook. Please use this book as a guide while writing for Wednesday.

This book contains brand assets, process details, content types, and details on the language & tone to use. It serves as a checklist and ensures that our content is consistent across all channels and posts.

This book has two parts:

1. ​Content​

2. ​Growth​

Good content is a differentiator. However, it's also important to get enough eyeballs on that content.

Our Goal

All content we publish should aim to:

• Educate: Educate readers about how we work, what we do, and how we do it.

• Attract: Future colleagues and customers.

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